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For courses in global marketing. Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Also Availablewith MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing astandaloneproduct; MyMarketingLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472462 / 9780134472461 Global Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0134129946 / 9780134129945 Global Marketing 0134149742 / 9780134149745 MyMarketingLab with Pearson eText -- Access Card -- for Global Marketing Global Marketing 9th Edition 9E by Warren J Keegan Global Marketing 9th Edition 9E by Warren J Keegan Author(s) Mark C Green Warren J Keegan ISBN-10 0134129946 ISBN-13 9780134129945 Global Marketing 9th Edition - MyPearsonStore Marking the 20th anniversary of this series of textbooks this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions Its Global Marketing Student Value Edition (9th Edition Marking the 20th anniversary of this series of textbooks this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions Its Global Marketing Student Value Edition (9th Edition Global Marketing Student Value Edition (9th Edition): Warren J Keegan Mark C Green: 9780134138183: Books - Amazonca Global Marketing 9th edition (9780134129945) - Textbookscom Buy Global Marketing 9th edition (9780134129945) by Keegan for up to 90% off at Textbookscom Chapter 1 Solutions Global Marketing 9th Edition Cheggcom Access Global Marketing 9th Edition Chapter 1 solutions now Our solutions are written by Chegg experts so you can be assured of the highest quality! Global Marketing 9th Edition - Pearson Higher Ed For courses in global marketing Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of Keegan & Green Global Marketing 9th Edition - Pearson Marking the 20th anniversary of this series of textbooks this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions Its Global Marketing (9th Edition): Warren J Keegan Mark C Global Marketing (9th Edition): Warren J Keegan Mark C Green: 9780134129945: Books - Amazonca 9780134129945: Global Marketing (9th Edition) - AbeBooks The Ninth Edition brings global marketing into the real world with up-to-date examples of questions concerns and crises facing global markets
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